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Privacy Policy

A legal disclaimer

The Marketing Elephant respects your privacy.

This Privacy Policy explains how we collect, use, disclose, store, protect, and manage personal information when you visit our website, submit a form, book a strategy session, communicate with us, or use our services.

By using this website or submitting personal information to us, you consent to the practices described in this Privacy Policy.

1. What Is Personal Information?

Personal information means information that identifies you directly or indirectly, either on its own or when combined with other information.

This may include your name, email address, phone number, company name, job title, business information, IP address, or information you choose to share with us through forms, email, calls, or other communications.

We may use information that has been anonymized, aggregated, or de-identified for business, research, analytics, or service improvement purposes.

2. Information We Collect

We may collect personal information in three ways:

  • Directly from you

  • Automatically when you use our website

  • Through service providers or third-party tools that support our business operations

Information you provide to us

We may collect information you voluntarily submit, including:

  • Name

  • Email address

  • Phone number

  • Company name

  • Job title or role

  • Website URL

  • Information submitted through contact forms or strategy session forms

  • Details about your business, AI priorities, strategy needs, or current challenges

  • Any other information you choose to provide through email, calls, forms, or other communications

Information collected automatically

When you visit our website, we may collect limited technical and usage information, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages visited

  • Time spent on pages

  • Links clicked

  • Referral source

  • General location information

  • Cookie, pixel, and analytics data

We do not intentionally collect sensitive personal information unless you choose to provide it.

3. When We Collect Personal Information

We may collect personal information when you:

  • Visit or browse our website

  • Submit a contact form

  • Request or book a strategy session

  • Subscribe to receive updates or resources

  • Contact us by email, phone, social media, or another communication channel

  • Participate in a consultation, workshop, or advisory engagement

  • Interact with website analytics, cookies, pixels, or similar technologies

4. Why We Collect and Use Personal Information

We collect and use personal information to:

  • Respond to inquiries

  • Schedule, confirm, or follow up on strategy sessions

  • Understand your business needs

  • Provide consulting, advisory, or strategic services

  • Prepare for meetings, workshops, or engagements

  • Improve our website, services, content, and user experience

  • Send relevant updates, resources, or marketing communications where permitted

  • Analyze website performance and visitor behavior

  • Maintain business records

  • Protect the security and integrity of our website and business

  • Comply with legal, regulatory, contractual, or professional obligations

  • Resolve disputes or enforce agreements

We only collect and use personal information for reasonable business purposes connected to our services.

5. Consent

By submitting information to us, using our website, booking a session, or communicating with us, you consent to our collection, use, and disclosure of your personal information as described in this Privacy Policy.

You may withdraw your consent at any time, subject to legal, contractual, or business recordkeeping requirements.

If you withdraw consent, we may no longer be able to provide certain services or respond fully to your request.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, web beacons, analytics tools, or similar technologies to understand website usage, improve performance, personalize the user experience, and support marketing or advertising activities.

These technologies may help us understand:

  • Which pages are visited

  • How long visitors stay on the website

  • Which links are clicked

  • Where visitors come from

  • Whether website forms or calls to action are working

  • Website performance, errors, and user experience

We may use tools such as:

  • Wix analytics tools

  • Google Analytics

  • Google Tag Manager

  • Meta Pixel

  • LinkedIn Insight Tag

  • Email marketing or CRM tools

  • Scheduling tools

You can manage or disable cookies through your browser settings. Some website features may not function properly if cookies are disabled.

Where required by law, we will request consent before using certain cookies, analytics, advertising, or tracking technologies.

7. Marketing Communications

If you choose to receive updates, resources, or communications from us, we may use your email address to send relevant business, strategy, AI, or consulting-related content.

You may unsubscribe at any time by using the unsubscribe link in our emails or by contacting us directly.

We do not sell your personal information.

8. How We Share Personal Information

We may share personal information with trusted third parties who help us operate our website, manage communications, deliver services, or support our business operations.

These may include:

  • Website hosting platforms

  • Email and CRM providers

  • Scheduling platforms

  • Analytics providers

  • Advertising or retargeting platforms

  • Cloud storage providers

  • Payment processors, if applicable

  • Contractors, consultants, or professional advisors

  • Legal, accounting, or business advisors

These service providers are expected to use personal information only as necessary to provide services to us and to protect it appropriately.

We may also disclose personal information:

  • If required by law, regulation, court order, or legal process

  • To respond to lawful requests by government, regulatory, or law enforcement authorities

  • To protect our rights, security, property, users, or business

  • In connection with a merger, acquisition, sale, restructuring, or transfer of all or part of our business

9. Where Personal Information Is Stored and Processed

Your personal information may be stored or processed in Canada, the United States, or other jurisdictions where our service providers operate.

Privacy laws in those jurisdictions may differ from those in your province, territory, state, or country of residence.

If personal information is processed outside your jurisdiction, it may be subject to lawful access requests by courts, law enforcement, regulators, or government authorities in that jurisdiction.

10. Retention of Personal Information

We retain personal information only as long as necessary for the purposes described in this Privacy Policy, including to:

  • Respond to inquiries

  • Provide services

  • Maintain business records

  • Meet legal, tax, accounting, or contractual obligations

  • Resolve disputes

  • Enforce agreements

  • Protect our legal rights

When personal information is no longer required, we will delete, anonymize, or securely dispose of it.

11. How We Protect Personal Information

We use reasonable administrative, technical, and organizational safeguards to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

These safeguards may include:

  • Secure website and hosting platforms

  • Password protection

  • Access controls

  • Limited access to personal information

  • Secure cloud-based systems

  • Encrypted services where available

  • Confidentiality obligations for contractors or service providers

No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect the information we collect.

12. Your Privacy Rights

Depending on applicable law, you may have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate, incomplete, or outdated information

  • Request deletion of personal information, subject to legal or business recordkeeping requirements

  • Withdraw consent to certain uses or disclosures

  • Ask how your personal information has been used or shared

  • Ask questions or make a complaint about our privacy practices

We may ask you to verify your identity before responding to your request.

We will respond to privacy requests within a reasonable time and in accordance with applicable law.

13. Children’s Privacy

Our website and services are intended for business users and are not directed to children.

We do not knowingly collect personal information from children under the age of 16.

If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete it.

14. Links to Third-Party Websites

Our website may contain links to third-party websites, tools, platforms, or resources.

We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, website functionality, legal obligations, or technology providers.

The updated version will be posted on this page with a revised “Last Updated” date.

We encourage you to review this Privacy Policy periodically.

16. How to Contact Us

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